The other is ideally lead gen. You're creating relationships that otherwise wouldn't have been created. The thing you try to avoid is "Okay, I have a relationship with my car repair man, my hair stylist, my whatever and it's a frequent relationship." Those don't do well because the service provider, they'll pay a little bit for convenience. They'll... See more

One threat was we get hollowed out vertical by vertical by specialized marketplaces, because one of the benefits of the horizontal marketplace is the consumer can go to anywhere they want and find what they're looking for. One of the negatives is it's really hard to tailor the experience to the unique attributes of that vertical

Here’s a new marketplace category: Enterprise Gateway Marketplaces (EGMs).   There is a white space opportunity for Founders in EGMs that combines SaaS embedding defensibility with the network effects defensibility of a marketplace.