Marketplaces, Lead Generation, and Brokerages

You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets. Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.

The other is ideally lead gen. You're creating relationships that otherwise wouldn't have been created. The thing you try to avoid is "Okay, I have a relationship with my car repair man, my hair stylist, my whatever and it's a frequent relationship." Those don't do well because the service provider, they'll pay a little bit for convenience. They'll... See more