Marketing in a Broken World
substack.com
Marketing in a Broken World
‘There’s a crack, a crack in everything,’ sang Leonard Cohen. ‘That’s where the light gets in.’ The Consumer Story has cracked, and is collapsing. That’s a good thing. Now we need to get to work, showing up as Citizens in the places where we live and, crucially, in our places of work.
Brian Eno • Citizens: Why the Key to Fixing Everything is All of Us
For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves do... See more
Sell out without selling out
We have such pervasive extreme inequality it threatens the safety of everyone (even the wealthiest), while the story says that our primary responsibility is to compete against everyone else to hoard more. We have ecological breakdown, while the story insists that our identity and status rely upon further consumption. We have an epidemic of loneline
... See moreBrian Eno • Citizens: Why the Key to Fixing Everything is All of Us
Now the Consumer Story is collapsing in on itself, and is at risk of taking us down with it. It was supposed to set us free and give us power, but many of us feel trapped in a rat race, while the background to our lives is a spiral of decline we are powerless to do anything about.