Marketing
These companies stand for more than convenience and low cost; they seek to create products and services that customers truly love. In this new paradigm, scale and personalization happily coexist.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
But we know that people often go out of their way, pay a premium or suffer an inconvenience to buy a product that resonates on a visceral level with them.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Innovative marketers invent new solutions that work with old emotions While the seven billion people on this planet are each unique, each a different collection of wants, needs, pain, and joy, in many ways we’re all the same. We share a basket of dreams and desires, all in different proportions, but with a ton of overlap. Here’s the list, the found
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The best products and services in the world don’t simply invite people to say ‘this is awesome’; they remind people how great they themselves are.