Market-Expected Return on Investment Bridging Accounting and Valuation
Morgan Stanleymorganstanley.comSaved by Daniel Bakalarz
Market-Expected Return on Investment Bridging Accounting and Valuation
Saved by Daniel Bakalarz
Many companies’ decision-making systems are designed to steer investments to initiatives that offer the most tangible and immediate returns, so companies often favor these and shortchange investments in initiatives that are crucial to their long-term strategies.
A word on rate of return as a strategic principle of business. I am not going to say that rate of return is a magic wand for every occasion in business. There are times when you have to spend money just to stay in business, regardless of the visible rate of return. Competition is the final price determinant and competitive prices may result in prof
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