Mapping your market and truly understanding your TAM & SAM
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Mapping your market and truly understanding your TAM & SAM
In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
For instance, a large part of the venture capital experience is sourcing companies and creating market maps (google “Tracxn market maps” or “CB Insights” for a detailed example).
Bradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
The first is market sizing, usually referred to as total addressable market (TAM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
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