SNAP. #Roamcult. Stitch Fix. Just a few examples of companies for which UI/UX is a powerful “soft” moat, where user experience and brand are entwined.

Designers and developers are willing to collaborate but are facing key challenges:

• Their tools are not connected (Figma for designers | Microsoft Visual Studio and Github for developers)


• They don’t speak the same language


• Design tools produce images that developers have to translate into code


• It’s impossible to preserve a brand identity across all its

... See more

Designing in an AI World

AI will reduce today’s design jobs. This I feel strongly.

The value of many design jobs today is in visual translation. Someone has a picture in mind of what they want and hires a designer to make that picture real.

If that person can instead feed in a text file into an AI tool and say:  Show me a bunch of webpage option

... See more