But the Yglesias profile’s very existence reminds us of an important rule of thumb for navigating the content economy in the 21st century: Under the present regime, there is no real downside risk to posting. You might lose a small handful of subscribers or followers if you overwhelm their inbox, or write an egregiously bad post -- but on balance yo

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Instead of competing in the algorithmic feeds, create the content that is the most uniquely yours. Create the content you are interested in creating. Share your story. Share what is uniquely you. Fuck the algorithm.