Manchester City's dominance is distorting football fandom
nytimes.com
Manchester City's dominance is distorting football fandom
Football could lose 75 percent of its audience and matter just as much as it does now, assuming the people who stick with the game view it as a sanctuary from a modern world they distrust.
Chuck Klosterman • But What If We're Wrong?: Thinking About the Present As If It Were the Past
It’s disorienting how rapidly this perception has normalized, particularly considering a central contradiction no one seems to deny—football is not only the most popular sport in the country, but a sport that is becoming more popular, assuming TV ratings can be trusted as a yardstick.
Chuck Klosterman • But What If We're Wrong?: Thinking About the Present As If It Were the Past
Why would a person emotionally commit themselves—for generations—to a brand associated with futility? Of course part of the answer is emotional attachment but another part is that each spring, the season starts over and every team is on equal footing, at…
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Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
