Makers: The New Industrial Revolution
The Beginning of Infinity
thebeginningofinfinity.xyz
Power has shifted from a company-centered worldview where it was responsible for figuring out what to create and telling the consumer (loudly and often if it had money to do so) what to buy, to a time when consumers can co-create with one another and with brands.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
We can now turn massive aggregations of small contributions into things of lasting value. This fact, key to our current era, has been a persistent surprise. At every turn, skeptical observers have attacked the idea that pooling our cognitive surplus could work to create anything worthwhile.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution
amazon.com