Make Your Own Rules

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Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.

Rick Rubin • The Creative Act: A Way of Being

The creation of rules is more creative than the destruction of them. Creation demands a higher level of reasoning and draws connections between cause and effect. The best rules are never stable or permanent, but evolve, naturally according to content or need.

Andrea Zittel • Andrea Zittel, "These Things I Know for Sure"

Rules, by their nature, are limitations.

Rick Rubin • The Creative Act: A Way of Being

his guidelines are more like a fundamental code of everyday living: - know your long-range purposes - work in the service of some cause that you can respect - attempt to live and work in an environment in line with your own innate values - develop a philosophy of gratitude - reduce procrastination – it can be dangerous - use muscular activity to al

Rick Rubin • The Creative Act: A Way of Being

Andrea Zittel • Andrea Zittel, "These Things I Know for Sure"

Rick Rubin • The Creative Act: A Way of Being

Gregg Krech • The Art of Taking Action: Lessons from Japanese Psychology