Make Your Idea Matter: Stand out with a better story
If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
You can no longer get away with simply stating a powerful benefit in the headline. Every good, experienced marketer does that.
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
attracting and seducing consumers with a relevant, helpful, and unique point of view works better than shoving more messages into the already loud marketplace.