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Make Something Wonderful
Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.”
Walter Isaacson • Steve Jobs
Lessons Steve Jobs wanted to pass on.
Written right before he died.
In his own words:
1. ON BUILDING A REAL COMPANY:
I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash… Show more
Steve Jobs calling to build Apple "slowly and carefully"
Powerful to see that led to a 3 trillion dollar company
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com
Jony Ive noted that Steve Jobs had understood how important it was to nurture and clarify new ideas. “He treated the process of creativity with a rare and a wonderful reverence,” Jony said. “He understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily
... See moreKim Scott • Radical Candor: How to Get What You Want by Saying What You Mean
