Make Something Wonderful | Book | Steve Jobs Archive
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Make Something Wonderful | Book | Steve Jobs Archive
Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Books play a very special role in our society. It’s the long-form way of expressing an idea. It’s not just an interview. It’s not just a speech. It’s a long-form discourse. We want to see that continue. The long-form narrative
