You bought an album, it was a bundled product. Back in the days, singles weren't even a big part of the business. So, you had to buy 12, 15 songs from an artist in an album format. You had to pay upfront for the perpetual use of that and every incremental piece of music you bought cost you money. You had to have this high threshold for wanting to c... See more

...if you dig a little deeper, the reason indie labels and direct distribution have gained a bit of share is related to the fact that as we spoke about earlier, we've seen the barrier to creating and distributing music collapse.

In the Western world and the big markets, we've come back a little bit full circle to say, "Hey, we'd like you to consume music at the price points you were comfortable with," and this is nominal. We haven't gotten into real yet, but for that price we're not going to give you a vastly better experience.