Mad Realities and the Rise of User-Owned Content

-Most importantly, by creating pathways for creators to own not just the content they produce, but the platforms themselves

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.

Traditional business models no longer work in the internet age because they’re dependent on monetizing access to content (production) or selling ad space (distribution). The business of internet-native media shouldn’t be primarily concerned with either of those things. People must pay to support a specific POV – a subculture.

This is what we call lu... See more