Saved by Matthew Giampetroni
LVMH and the Luxury Strategy
The marketing of luxury goods requires a very intense level of commitment.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
I don’t want to sound like a pessimist. Some brands out there will make it to stardom. But their managers cannot be in a hurry. It takes time. But once you get the elements of a star brand aligned, they last for a long time. They stay and stay, and they deserve to.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
