Luxury Domesticity

It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

Veblen goods defy the traditional economic logic where a price of a good or service is inversely correlated with its demand. Instead, they are socially positional: high-end fashion, watches, cars, wine, organic food, travel experiences, and practices of self-actualization visibly and publicly convey the appearance of success, wealth, status, identi

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The rich belong to the old industrial economy and to the traditional luxury. They own objects that signify stability, security, and durability (real estate, hard luxury, antiques, high-end wine, collectible art). The core promise of hard luxury is its permanence (“You never really own Patek Philippe. You merely look after it for the next generation

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