If lululemon were buying a standalone hardware business, I’d be skeptical of their ability to turn it into a stream of subscription revenue. But Mirror immediately gives lululemon a monthly charge on consumers’ credit cards, something they didn’t have before.
The ability to integrate real life experiences with digital capabilities and to draw the best of both physical and digital not only makes experiential retail more powerful, it also draws on this concept of Omnichannel (which we all know drives incrementality in sales and loyalty). With Mirror, Lululemon adds new consumer journeys to build these exp... See more
Here are my thoughts on the Lululemon acquisition of Mirror. No, it's not about Mirror selling more clothes. It's about Lulu’s core business, physical store retail, being in bad shape and no matter how great the Lulu brand is, there are only so many pants a store can sell. 1/8