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Loyalty Tests — Real Life
Those of us who spend our careers analyzing businesses tend to see these types of massive behavioral shifts from a business-first perspective, but what does this look like for consumers?
SparrowAdvisers • The Rule of Threes: The subscription economy from a consumer’s perspective
The Rule of Threes: The subscription economy from a consumer’s perspective
SparrowAdviserssparrowone.substack.com
Why? Because even though we may not “own” something like cable TV, that trial offer has endowed us with a sense of ownership.