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Loyalty Tests — Real Life
Ownership is dead. Access is the new imperative.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
While social networks are associated with advertising and attention, subscription networks are about direct payments and trust. While social networks facilitate shallow connections, subscription networks foster deep relationships. While social networks are about lock-in and platform ownership, subscription networks are about freedom to move and cre
... See moreHamish Mckenzie • Own a piece of Substack
Why? Because even though we may not “own” something like cable TV, that trial offer has endowed us with a sense of ownership.
Dan Ariely • Dollars and Sense
