Loved: How to Rethink Marketing for Tech Products (Silicon V...

Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

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Avoid vague platitudes or anything that sounds like marketing, such as “all in one,” “faster,” “revolutionary” or “convenient.” These platitudes engender cynicism, and people will not infer what they mean. It forces prospects to either guess at what you do or take your word for it that you're awesome — which they’re unlikely to do, given that your

Finding Language/Market Fit: How to Make Customers Feel Like Youâ€™ve Read Their Minds

Positioning: Learn how to communicate your solution for users to understand and fall in love with it.

Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

Customers need to be able to easily understand what your product is, why it’s special and why it matters to them.

April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

STEP 3. Align Your Positioning Vocabulary and Let Go of Your Positioning Baggage