Love Is the Killer App: How to Win Business and Influence Friends

May 23, 2024

1. I know what makes people grow more reliably than anything else. It is: taking on a difficult project with some amount of public accountability. This can be large or small: a lecture series, a business, a blog, a house, a child, etc.


2. It’s strange, but I know that it’s common to resist positive emotions, as well as negative ones. Ask yours

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When someone has invested in your project, you’ll experience amplified motivation to pay back their trust. This is true for investments of financial capital, as with Carpenter and Akkad. But it’s also true for investments of sweat equity, such as when a friend helps you build the sets for a theatrical production or spends an afternoon stuffing enve

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So that reinforced a message that John and I had always preached inside the company about how to treat our customers. Listen to them very carefully. Understand what their requirements are and what their needs are. Not necessarily do what they asked us to do, but to have the vision to do more than they expected. We had worked religiously at that. We

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I discovered it the hard way, and it took me ten years of “failed” entrepreneurship and over-work to finally understand that you can’t really be happy unless you’re doing something that benefits other people. To put it in business terms, you can’t be successful until your work is valued by someone else, which is why starting with the person is so i

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