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Loot is a viral social network that looks like nothing you've ever seen
Today, crypto technologies like decentralized autonomous organizations (DAOs) and non-fungible tokens (NFTs) enable a new model of character development and ownership that could not only unbundle creative media, but also lower the barrier to entry for online communities to bring new characters into the world. It could also lead to characters that a... See more
Cuy Sheffield • “Fantasy Hollywood” — Crypto and Community-Owned Characters - a16z crypto
In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more
Toby Shorin • Life After Lifestyle
How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities
every.toprojects like Invisible Seattle and Loot prove that inventive and imaginative r
esults can emerge from collaboration, producing works that defy easy categorization and commercialization.
Consumers don’t need to fully reject franchise offerings, but perhaps they can find creative reprieve and representation within worlds that they can contribute to.