Loot is a viral social network that looks like nothing you've ever seen

The questions are coming to gaming first, but it’s easy to imagine them cropping up elsewhere in the new economy. And when they do, platforms will be faced with a choice: shut it all down, as Steam did, and bet that the whole crypto craze will some day fall into the ocean; or be curious about it, the way Epic is, and see if there’s a way to channel... See more

Today, crypto technologies like decentralized autonomous organizations (DAOs) and non-fungible tokens (NFTs) enable a new model of character development and ownership that could not only unbundle creative media, but also lower the barrier to entry for online communities to bring new characters into the world.

More people actually own content in Second Life than own an NFT—vastly more. And these NFT-connected metaverses like Decentraland have very tiny user bases mostly populated by people who’ve invested in it. If you buy land in Decentraland, you have an incentive to have people come in.