Look At Your Business As If It Were a Book – LEVY INNOVATION
levyinnovation.com
Look At Your Business As If It Were a Book – LEVY INNOVATION
Having ideas is fun. Understanding what makes them relevant today or significant tomorrow, and why you’re the person to move them forward, is work.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
key driver will be customer relevance, rather than a focus on what a company knows how to do. If a skill is relevant to the customer and is not currently offered, the company must develop it, or hire it, or acquire it, or license it, or find a business partner who will provide it.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Innovation, then, is the mechanism through which your business identifies itself in the mind of your customer and establishes its individuality.
Michael E. Gerber • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Every department inside a larger business is essentially creating a product or service of some kind, and would benefit from thinking about the category it serves and how the department and its offering plug into that category.