Look At Your Business As If It Were a Book – LEVY INNOVATION

Bernadette Jiwa Story Driven: You don't need to compete when you know who you are

Adrian J. Slywotzky The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Michael E. Gerber The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Christopher Lochhead Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets