Look At Your Business As If It Were a Book – LEVY INNOVATION

Innovation, then, is the mechanism through which your business identifies itself in the mind of your customer and establishes its individuality. It is the result of a scientifically generated and quantifiably verified profile of your customer’s perceived needs and unconscious expectations.

The offering will change from products (which are abundant) to solutions (which are difficult to create). The company’s activities goal will change from “Do everything” or “Do what we do well” to “Do what matters to the customer” and “Do what you are best at.” Outsource the rest, or find business partners to provide it with you.

I believe that our business can become an exciting metaphor for “The Way.” A wise person once said, “Know thyself.” To that honorable dictum I can only add for the businessperson on the path of discovery, good traveling and good luck. I might also add a few instructive words from another wise man, Anthony Greenbank, who said in The Book of Survival

Instead of thinking, What product can I create? or What service can I offer, James believes that we should first think: What type of life do I want? and How do I want to spend my days? Then you can work backwards from there into a business model that allows you to create scalable systems to deliver your product to your audience.