Look At Your Business As If It Were a Book – LEVY INNOVATION

I even pretend that my client’s business isn’t a business at all. Instead, I pretend it’s a book.

Whether you realize it or not, your business is indeed a lot like a book.

Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more