Look At Your Business As If It Were a Book – LEVY INNOVATION
levyinnovation.com
Look At Your Business As If It Were a Book – LEVY INNOVATION
Difference: The one-page method for reimagining your business and reinventing your marketing
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The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them? Wh... See more
The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them? Wh... See more
Think of your business as a person. What attributes make up its personality? What’s its name? What does it wear? (i.e., design) How does it communicate? (i.e., positioning) What are its core values and what does it stand for? (i.e., brand promise) Who does it associate with? (i.e., target market) Is it well-known? (i.e., brand awareness)