Lola Augustine Brown on LinkedIn: A story I wrote on hating camping went viral over the weekend. A friend…

Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention. 

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Brandifying my online life was a mistake