Little Bets: How breakthrough ideas emerge from small discoveries
Remember, if you never do anything differently, you’ll reduce your chances of enjoying lucky accidents.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
amazon.com
my competitive edge was creativity. I would try one thing after another until something creative struck a chord with the public. Then I would reproduce it like crazy. In the near term it would mean one failure after another. In the long term I was creating a situation that would allow luck to find me.
Scott Adams • How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
