Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Four Steps to the Epiphany.

Beethoven made music that sounded like everyone else’s until he used experiments to gradually differentiate his style from Mozart’s established brand of composition. The creative process he adopted, driven by hundreds of

I’ve always appreciated authors who explain their points simply, right up front. So here’s the argument in brief: 1. The most important breakthroughs come from loonshots, widely dismissed ideas whose champions are often written off as crazy. 2. Large groups of people are needed to translate those breakthroughs into technologies that win wars, produ

Design thinking provides a set of creative methodologies for solving problems and generating ideas that is based on building up solutions, rather than starting with the answer.