LinkedIn Venture Capital Investment Memo from Bessemer Venture Partners -
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LinkedIn Venture Capital Investment Memo from Bessemer Venture Partners -
The price of a product is one of the most important decisions a company can make. LinkedIn's decision to bundle some seldom-used features as premium accounts generated an almost $250 million revenue stream. Startups often set their prices low to attract customers and never raise them again.
Sequoia Capital • Pricing Your Product
Everything you need to know about LinkedIn can be divided into five segments: your profile, managing contacts, LinkedIn answers, LinkedIn groups, and LinkedIn events.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
