Member Brief No. 1: Linear Commerce

We recently invested in a company that enables creators to be the next-generation sales channels for brands, in a transparent and privacy-forward way. Brands care about a few things: 1) They only want to pay when they’ve acquired a new customer and done so profitably; 2) They want to control who can sell / promote their brand and where; and 3) They... See more

Brands and retailers must create their own deep and sticky ecosystems of content, argues Doug Stephens.

The Content-Community-Commerce model aims to showcase purchase opportunities to a cohort of people based on the content they are consuming and offer a monetizable opportunity in a single ecosystem. It would be akin to creating a 'shoppable' unit that will drive conversion in the same interaction.