Let's have a bouba

Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”

the thing about the bouba/kiki effect is that it shows us that  maybe not all signs are arbitrary , which is pretty fucking cool. A lot of us have a pretty strong impulse to use back vowels (like “ou”) and voiced plosives (like “b”) or nasals (like “m”) to talk about curvy shapes. That is to say, we see a soft round thing and we point at