Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

We didn’t want to be everything to everybody. The goal was to make something that mattered, and to do it for the long haul. We said publicly that we’d never sell the company or take it public. We would do what was best for Kickstarter’s mission, not use it to do what was best for us.

How might Patagonia involve us, beyond just selling us less damaging stuff? Such an approach would not challenge everything the company does; rather, it would reframe it, and as a result open up so much more. The emphasis would be on maximising connection, inspiration, and participation. For example, the Footprint Chronicles might be refocused to g

Moreover, Peldi says, “I’m Italian. Italians measure things in generations, not quarters.”