
Lessons on building a viral consumer app: The story of Saturn

The tool-to-network shift is a specialized strategy—not every network is built this way. Tinder had no single-player mode, nor do communication apps like WhatsApp or Slack—these are products that need their atomic networks to quickly form, which is why smaller critical mass thresholds are better.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Smallness
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