Lessons learned from a startup that didn’t make it

YOUR STARTUP IS NOT YOUR HORCRUX A list of 40+ guidelines I've learned about being a founder, while serving as an (imperfect) 2-time founder & CEO, early-employee-COO, advisor, and investor. CURATE YOUR TRIBE “Founder-friendly” often means “we’ll do whatever it takes to win a deal, including offering excessively generous terms to the company and f... See more

The hardest problem in B2C is distribution. The hardest problem in B2B is sales. AppAmaGooBookSoft are AppAmaGooBookSoft primarily because they have mortal locks on distribution.

Startups are (by necessity) filled with generalists; big companies are filled with specialists. People underestimate how effective a generalist can be at things which ar

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