The “passion economy” thesis assumes that an audience will want everything a creator brings to market, the way viewers of the “Rachael Ray” show will often buy Rachael Ray cookbooks and cookware. But starting a newsletter does not immediately lead to speaking engagements, and not all writers can generate multiple distinct products. Yglesias told me... See more

The same could be done on YouTube and Spotify easily. A feature that makes intuitive sense and rewards not just the content that does the best job of sucking you in, but that you think deserves your support.