April Dunford on product positioning, segmentation, and optimizing your sales process
open.spotify.comSaved by Gaia Soykok
April Dunford on product positioning, segmentation, and optimizing your sales process
We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
April Dunford • A quickstart guide to positioning
These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
current landscape of tools (alternatives) and where they fit.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
In the workshops I run, I set aside the first hour to go over positioning concepts and definitions with the team. At a minimum, the team needs to be on the same page regarding: What positioning means and why it is important Which components make up a position and how we define each of those How market maturity and competitive landscape impact the s
... See more