Learning from the Virgin Megastore
It really is quite astonishing how we can construct who we are with the brands that we buy. It’s become shorthand for who you are, what you’re like, and what you value. This is becoming more and more important as people’s attention spans become shorter and as the world becomes more cluttered. Certainly the Internet and electronic media now have a h
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.