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benefits map. This is the foundation for your value-based message development: the elements that are important, interesting and valued from a customer experience perspective. This is the start point for your message development.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
product, does it save a consumer time or money, or change their prestige or identity?
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Value = Benefits minus Cost