Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably

Even if the quality is superior, there is more to succeeding than just the product and the marketing.

A better product fulfilled an unmet consumer need, delivered a better user experience, and created better total consumer value.