Startup Handbook: Landing Page Copywriting
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Startup Handbook: Landing Page Copywriting
The value proposition is usually a block of text (a headline, sub-headline and one paragraph of text) with a visual (photo, hero shot, graphics). There is no one right way to go about it, but I suggest you start with the following formula: Headline. What is the end-benefit you’re offering, in 1 short sentence. Can mention the product and/or the cus
... See morePeep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Headlines that try to be clever almost always end up falling short. The point doesn't get through to the reader. The joke or pun falls flat. And as a result, readers end up confused—and if the reader is confused, their default answer is, "No," as they scroll past your content and move on to someone else's.Instead, it's far more effective to practic... See more
ship30for30.com • How to Start Writing Online: The Ship 30 for 30 Ultimate Guide
preferred structure for most web writing is the inverted pyramid.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Test different headlines, early paragraphs, and primary imagery.