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Kudos, leaderboards, QOMs: how fitness app Strava became a religion
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The joy of collective effervescence helps explain why fitness friendships and sports teams feel like family; why social movements that include physical movement inspire greater solidarity and hope; and why individuals feel empowered when they join others to walk, run, or ride for a cure.
Green Gym’s unofficial tag line is “physical activity with a purpose,” and this is how managing director Craig Lister typically pitches the program. “Rather than go to the gym to lift things that don’t need to be lifted, give us three hours of the week. At the end of each session,