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Kudos, leaderboards, QOMs: how fitness app Strava became a religion
Stats worth checking: Self-improvement is a powerful force. It’s inherently motivating to see yourself getting better, stronger, faster, smarter, or more popular. That’s why so many systems tune their tracking algorithms to show visible progress, it gets people hooked and keeps them coming back. A simple example is Twitter’s follower count, which e
... See moreAmy Jo Kim • Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
This was something of a revelation—how much the individual psychological benefits of physical activity rely on our social nature. How so much of the joy of movement is actually the joy of connection.
Kelly McGonigal • The Joy of Movement: How exercise helps us find happiness, hope, connection, and courage
By building out their social elements (which are coming after the game is more fleshed out), STEPN has the opportunity to build the first fitness app for non-athletes. It feels meaningful that they went with the name “STEPN” instead of “RUN’N.” It’s for casual use, not necessarily for athletes.
