Kudos, leaderboards, QOMs: how fitness app Strava became a religion

there’s one social network that is deceptively reliant on Pride: Strava. Strava lets athletes show off how far they biked or how far they ran. (Or, in certain cases, the cool shapes they drew with their biking or running route.)

Since last summer, a start-up in beta mode has been soliciting volunteers to take part in 55-minute sessions called “gathers,” where strangers discuss their deepest hopes and fears. The fledgling company, Peoplehood, is led by the entrepreneurs Elizabeth Cutler and Julie Rice, who combined sweat and spirituality in their last venture, the high-end ... See more