Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks

From the Kadama CEO’s POV, there are 2 approaches to defining a content strategy that’s worked for him:  Posting weekly / monthly: Higher production quality videos that your audience expects – you know these videos come out less frequently, but will likely have cultural impact or effects. You may be building suspense around a series for exampl... See more

I had been writing daily on Quora for almost three years, and had amassed a library of content at my disposal. So, I started taking all my old material and republishing it on Medium, one article per day. Between 2017 and 2020, I wrote less than 30 original pieces on Medium. All of it was previous material from my library, just with a new title and

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