Kickstarting supply in a labor marketplace

1. Go where your target users are offline.Key question: Who are your early target users, and where are they currently congregating offline? Doordash and Tinder worked well on college campuses.

- They focus on “day 1” value.

Founders typically experience the market problem themselves, hence why they come up with a solution. Therefore, if founders can find people like themselves from their own circles, that’s a good starting point. From there, let Metcalfe’s Law of networking effects take it forward. But this can be slow.  My favourite way is to combine that initia... See more