Keys to Longevity

How to capture an audience and build a platform that stands the test of time

Before you are old attend as many funerals as you can bear and listen. Nobody talks about the departed’s achievements. The only thing people will remember is what kind of person you were while you were achieving.

endure. A timely article might accumulate 10,000 views in a day, and then fade into the abyss—whereas a timeless article might accumulate 5,000 views every year for ten years. And I much prefer the latter. The reason timeless content is a better long-term investment is because you can continue to reuse, re-publish, and re-share this content long in