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Brands are forced to pay Facebook and Google to acquire customers.
Packy McCormick • Swaypay: Not Boring Investment Memo
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The Four — Amazon, Apple, Facebook, and Google — are an invasive species that, over the last decade, have compromised the immunities of the retail and media sectors. Spend has rushed toward digital, where apex predators take 1 of 3 e-commerce dollars (Amazon) and 2 of 3 digital marketing dollars (Google/Facebook). Covid-19 is just finishing the job... See more