Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

am hopeful that soon we will have a sorting option called Sort by Statistical Significance to identify only the actionable dimensions of data.

So good choice architects not only have to pick a standardized way to measure but also need to think carefully about how to report the findings, so that Humans do not get confused.

“Belief in the Law of Small Numbers” teased out the implications of a single mental error that people commonly made—even when those people were trained statisticians. People mistook even a very small part of a thing for the whole. Even statisticians tended to leap to conclusions from inconclusively small amounts of evidence. They did this, Amos and

Since it considers only one factor, or predictor variable, about the individual, we call this a univariate model. All the examples in the previous chapter’s tables of bizarre and surprising insights are univariate—they each pertain to one variable such as your salary, your e-mail address, or your credit rating. We need to go multivariate.