Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Thomas H. Davenportamazon.com
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Anscombe’s Quartet : Four sets of numbers that look identical on paper (mean average, variance, correlation, etc.) but look completely different when graphed. Describes a situation where exact calculations don’t offer a good representation of how the world works.
Morgan Housel • 100 Little Ideas
Survey analysis tools frequently use complex multivariate regression models to identify actionable insights. These models bring hard-core quantitative power to the qualitative realm of survey responses. You need to understand how these models work. Likewise, if you do multivariate or A/B testing, then you need to know the basics of statistics as yo
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
am hopeful that soon we will have a sorting option called Sort by Statistical Significance to identify only the actionable dimensions of data.