“Thrasio’s success comes from the ability to take that marketplace data and do something smart with it where there was no ability to to that before,” said Ari Horowitz, a former Thrasio executive and now co-founder and CEO of New York-based Yardline Capital, a fintech startup providing funds to professional Amazon sellers. “The genius was recognizi... See more

The idea is that Chord — built this decade — is designed to power more flexible, customizable shopping experiences than a template-based system, and according to its founders, has better built-in, first-party data tools.